What is beauty?

Beauty is a characteristic of a person, place, object or idea that provides a perceptual experience of pleasure, meaning or satisfaction.

'Intelligent' Beauty?

Of Rolf's ten principles of 'Intelligent Beauty,' he lists style and appearance as the very last attribute. Although he's a well known expert in the industry, Rolf states “There are many ways in this life to be beautiful. On the deepest level, beauty is as beauty does.”