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science
Science Based ProductsWhile the Iqoníc product lines are a balance of both science and art—science based results are absolutely required. With our insistence on proven results, we strive to develop the most effective and practical products in the world. Quality Oriented PartnershipsWhile Rolf Lohse has its own internal research department, they also partner with the industry’s top research companies such as Redken and L’Oreal. Redken, for example, pioneered the 'Scientific Approach to Beauty.' and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products which they patented. Because hair can absorb topically applied proteins, salons were able to condition hair internally and for the long-term rather than solely camouflage damage. Market Advantage of Scientific EdgeScientific innovation, strong leadership and risk taking are making some new companies more competitive with more established firms in today's less than ideal economy, according to a cover story in the current issue of Chemical Engineering News. Rolf Lohse Global also believes that successful emerging companies share certain traits. A key characteristic is that the company's head can project the firm's vision as well as its products. Older companies, on the other hand, are plagued by a kind of 'we've never done it that way' attitude. The most important of these traits is the ability to keep up with change, innovate and, perhaps, depart from the original plan, according to the authors of the 2001 business book, Creative Destruction. They maintain that this ability enables the younger companies to outperform the older companies. |
salon IQ
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