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beauty in nature
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beauty in nature




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Rolf's 10 Principles of Intelligent Beauty

Many scientists who study nature in more specific and organized ways share the conviction that nature is beautiful. Perfection and beauty in Nature is implied through complex and even magical dynamic organization, symmetry, equal division, and other perfect mathematical forms and notions.


1. Health: coherent intelligent energy, function, form.


2. Mindfulness: appreciating the value of the present moment. ‘Loving what is.’


3. Self-Esteem: confidence, grace, an internal sense of peace and satisfaction.


4. Gratitude: appreciation, compassion.


5. Connection: spirituality, balance, community.


6. Purpose: meaning, commitment.


7. Attitude: perspective, intelligent optimism.


8. Focus: performance, attention.


9. Self-Sufficiency: self-reliance, resiliency, recovery, self-healing.


10. Style and Appearance: appearance, creativity, authenticity.





What the philosophers say about Beauty

The scientist does not study nature because it is useful—he studies it because he delights in it, and he delights in it because it is beautiful. More 

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Intelligent Beauty: Anita Roddick

Here is a smart woman who made a big difference in the beauty world. As the founder of The Body Shop, Anita believed in honest, healthy products and in treating people decently.

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Intelligent Beauty: Claire McCardell

Claire is personally responsible for the fresh, free, and practical look of American women beginning in the 1950's. Be glad. Be very, very glad.

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