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story of iqonic
beauty in nature
global revolution
history of beauty
industry on notice
beauty as abuse

history of beauty




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Beauty is like a Tree

Beauty is like a tree. It has many branches but one central trunk—there are many cultural variations of taste, tradition, and idiom, but one vital human appetite for beauty and one culturally universal collection of human aesthetic aptitudes. Likewise, there are many art forms—painting, sculpture, music, poetry, storytelling, dramatic mimesis, dance, architecture, and so on—but one mysterious quality of transforming loveliness, of affecting presence, that they all share.

Our origins in the natural world

Beauty is something deeply rooted in the soil of our origins in the natural world, something which if cut off from its roots will die—but also something which continues to grow and put out new flowers, fruits and seeds every season. The new forms it takes, according to the cultures that cultivate it and according to the historical and technological environment of each new period, draw their sap and life from the ancient sources they tap, and are tested by time according to how well they serve the life of the whole tree.





Truth in Beauty

Everywhere people are demanding a return to beauty as a basic value of culture. This renewed interest in beauty may be one of the central motifs of our new century. More

 

Beauty IQ

Taking back our power

Unfortunately for women, the dominance of male motivation spans the globe--particularily in the beauty industry. As a result, men often define the perfect norm against which women are measured and found lacking. Sometimes, women's bodies are the blank screens upon which men's standards of beauty are projected (including other women involved in the beauty industry). More....

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how silly are we?

For ancient Egyptians, Romans, and Persians, sparkling eyes were considered beautiful. Sometimes they even applied a heavy metal poison antimony to make their conjunctiva sparkle. During the Elizabethan era, a woman with a high forehead was considered beautiful so upper-class Elizabethan women plucked or shaved their foreheads. More....

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