Intelligent Beauty IQ - the core of Rolf Lohse

Nature is both the foundation and expression of all beauty. Of Rolf’s ten principles of ‘Intelligent Beauty,’ he lists ‘style and appearance’ at the very last. Although Rolf is a specialist in “style and appearance,; he also says there are “so many other ways in this life to be beautiful."

“On the deepest level,” Rolf states, “Beauty is as beauty does. While ‘style and appearance’ is our absolute specialty at Rolf’s Salon we also see our guests as creative and resilient ‘stars’ in their own lives—each doing the best they can, often against extreme odds, and often in a difficult world. We’re just trying to show our guests that we care—show them that we appreciate and value them as they are. If we do our job we’ll make our guests feel better—look, feel, and maybe even act a little better. Our job is to make their day more pleasant—more beautiful."

Beauty in Nature Many scientists who study nature in more specific and organized ways share the conviction that nature is beautiful. More